Atlantic: “When the Nerds Go Marching In”

This group of computer guys did some serious magic for the Obama reelection team.

From The Atlantic:

How a dream team of engineers from Facebook, Twitter, and Google built the software that drove Barack Obama’s reelection

The campaign had turned out more volunteers and gotten more donors than in 2008. Sure, the field organization was more entrenched and experienced, but the difference stemmed in large part from better technology. The tech team’s key products — Dashboard, the Call Tool, the Facebook Blaster, the PeopleMatcher, and Narwhal — made it simpler and easier for anyone to engage with the President’s reelection effort.

But it wasn’t easy. Reed’s team came in as outsiders to the campaign and by most accounts, remained that way. The divisions among the tech, digital, and analytics team never quite got resolved, even if the end product has salved the sore spots that developed over the stressful months. At their worst, in early 2012, the cultural differences between tech and everybody else threatened to derail the whole grand experiment.

By the end, the campaign produced exactly what it should have: a hybrid of the desires of everyone on Obama’s team. They raised hundreds of millions of dollars online, made unprecedented progress in voter targeting, and built everything atop the most stable technical infrastructure of any presidential campaign.”

President Obama hugging teams Chief Technology Officer Harper Reed

Bookmark the permalink.

3 Responses to Atlantic: “When the Nerds Go Marching In”

  1. messup says:

    “Fool me once, shame on me (McCain-2008). Fool me twice, shame on you (Romney-2012).”

    Christie, Jindal , Rubio that’s just plain “foolin’ around.” What happened in both 2008 and 2012 is “the white voter stayed home.” PERIOD!!!

    Why did the white voter stay home and Black, Hispanic and Asian voter turnout by the droves???? Because the white voter didn’t have a “clear cut” choice.

    What’s the choice for white voters? After two defeats (2008/2012) and one victory in 2010…seems the path is pretty clear. A candidate and party that is just right of center. Continuing on a path, just left of center…is guaranteed to further GOP’s ignonimity, irrelevance and “kiss of death.”

    Voters in 2012 didn’t see any difference between Romney and Obama…why change? Keep the one you got(Obama)!!!! Added to this chicago-style thuggery. So, white voters stayed home and said, what’s the difference? Center-left has MSM, social media(Harper Reed), Wall Street and Hollywood as their “cash-box,” and willing messengers. GOP, trying center-left has pretty slim pickin’s.

    So, GOP will have to marshall a:

    1) “new coalition” as their base, because center-left has “cherry picked” MSM, social media, Wall Street and Hollywood as their base along with Black, Hispanic and Asians.

    2)start with a new “ground-game” (preferably today) Center-right Religious, education, financial and yes even government personnel (mostly white voters in these sectors)

    2014 is right around the corner as is 2016…if the GOP fails to “find their way,” USA is destined for the trash heap. Pray. Amen.

    If Americans love their country, love Xmas and all its heritage, 2014, 2016 will define America and Americans.

  2. James says:

    They helped the shitty guy who is collapsing the country.
    Morals are more important than money.

  3. BigJimTX says:

    I wonder if BO was thinking about putting Reed’s tickler to work. Why do hardcore libs always look like that guy?