Sweden’s top toy chain has released a gender neutral Christmas catalog after it was criticized for stereotyping.
The catalog from Top Toy, the franchise holder of Toys R Us in Sweden, shows a boy playing with a baby doll instead of a girl, and a girl holding a toy machine gun, AFP reports.
“For several years, we have found that the gender debate has grown so strong in the Swedish market that we … have had to adjust,” said Jan Nyberg, the director of sales at Top Toy. The company made the switch after Sweden’s advertising watchdog scolded it for publishing a 2008 catalog that featured boys in superhero costumes and girls playing princesses.
“With the new gender thinking, there is nothing that is right or wrong. It’s not a boy or a girl thing, it’s a toy for children,” Nyberg told AFP.
I’m not even 40 years old yet, but I’m already starting to sound and feel like my Grandpa when he talked about “the good ‘ol days,” while sitting around the dinner table on any given Sunday back when I was a kid. I rolled my eyes back then. I still roll my eyes today, but for a different reason. Actually, it is probably for the same reasons.