I saw this ad the other night and it cracked me up. The guy is an idiot. Idiots are funny. To that extent, I liked the ad.
Still, as a guy who spent a lot of his life in marketing, I have to wonder to whom it is targeted.
It is almost as if they are telling us that men who own Volkswagens throw like
girls Obama. I don’t know anyone who identifies with the father in the ad and therefore would want to self-actualize by imitating him in his choice in automobiles.
Seriously, with 20 years of marketing experience under my belt, I remain mystified by the very common advertising theme that denigrates men, fathers, brothers and sons. It cannot possibly appeal to men. Does it appeal to women? I can’t see why it would. What could possibly be the thinking behind this type of marketing?